Project was to design the mobile engagement program for the Jacksonville, FL and Houston, TX markets to amplify Aetna’s local advertising and marketing efforts. Simply put, the goal was to gain and retain members by increasing brand awareness and favorability.
We achieved this by engaging consumers in exciting and memorable ways at a highly local level. Specifically, we designed the "mobile" experience to help consumers connect with Aetna’s mission to join them in realizing their healthy ambitions.
