Dio's is a sandwich shop that offers fresh and tasty sandwiches with local ingredients. It is located in Surf City, New Jersey, a beach town with a relaxed and fun atmosphere. Dio's wanted to redesign their shop to reflect the ocean theme of their location. They already had tentacles on the outside of the building, so I used them as a source of inspiration for the logo design. I created a logo that shows waves made of tentacles, representing the ocean and the sandwiches. The logo is simple, playful and memorable, and it conveys the identity of Dio's sandwich shop.
