Today there is a movement around "Real People" in advertising. Back in 2000 our creative team developed the idea of "Real People" to humanize the Clemens brand in this advertising campaign. This was a fun project for me as it was very reliant on custom photography which we shot on site. I spent a couple days working in the Supermarket art directing the photography and food styling. I felt right at home as that was the first time working in a Supermarket since I was a teenager stocking shelves and collecting shopping carts at our local store. I designed these ads and they were a success.
