After competing with twenty-five other advertising agencies to secure the business, I oversaw the creative development for our client, Rita's, for more than three years. Throughout this period, Rita's expanded by over one hundred franchises, marking a remarkable growth of over forty percent.
Working on this project was truly enjoyable, and this enthusiasm was reflected in our work. I conceptualized and art-directed numerous campaigns, and notably introduced the iconic red and white stripes to their cups, a branding feature that has remained a staple for them to this day.
Cup design 2005
Billboard campaign
